Somersby Cider –
Creating the Champagne of soft Drinks – Situation: Tumult needed a redesign to eliminate its perception as a niche alcohol-free beer-style drink. Our task was to take Tumult to the next level and firmly establish the brand as being an iconic soft drink with mass appeal.
REALLY?! – I saw an advert for this on the bus on the way back from Uni yesterday. Such a rip off compared to KFC who already know how to do this kind of thing.
Lighting up the Logo – Here I have found an image of the redesign of the Carlsberg logo by the design company Taxi. Such a brilliant idea, converting the exciting one into lights for Christmas. In ovation is still endless.
A critic can only review the book he has read, not the one which the writer wrote.
I wouldn’t dream of advocating smoking, but if a crafty cigarette were the order of the day then what better place to extinguish?
Asking a writer what he thinks about criticism is like asking a lamppost what it feels about dogs.